Great post over at Inman Connect titled: “3 Ways to Stay Ahead Of “what’s next” from #ICNY”
Here are the 3 ways:
- Technology will replace you — if you let it [*Read below*]
- Aim for less ego and more customer service
- We need to give back more
Technology will replace you — if you let it
Consumers are smarter and more tech-savvy than ever before. If your brokerage is not willing to raise the bar with the quality of agents who work there and the level of customer service offered, your current business model might not survive against the tidal wave of new technology that is about to wash over our already tech-saturated landscape.
Brokerages and agents who are overwhelmed, trapped or frankly ignoring technology will not be able to compete with teams who adapt and have made it a priority to improve customer service.
To read the full post head over to Inman.
On-demand services, virtual reality and artificial intelligence will transform real estate, according to Inman Connect keynote speaker Kara Swisher.
- Because of on-demand services, people are going to stores less and less — Walmart’s stores may go to 10,000 square feet from 200,000 today, Swisher said. “What is that going to do to real estate if there is no big box retailer?”
- Virtual reality will also be transformative for real estate, Swisher said. Though being engaged on VR platform is “very different” from being engaged on a website, it does mean “you don’t have to see the houses as much,” she said.
- Artifical Intelligence “could replace real estate agents for sure … if it gets you what you want.”
For the full article head over to Inman
So much great information and insight in this Inman report. Here are some quotes from the report:
“More agents are being introduced to technology tools and services to help make their business more efficient,”
“Only agents who invest in their marketing and lead generation will see increases in production.”
“As the business changes, greater skill levels to compete, survive and thrive will be needed. People skills, increased technology usage by buyers/sellers/agents, communication and overall business knowledge will push the bar higher for all residential players. Excellence is no longer optional to remain competitive.”